Join Tim Montague and LinkedIn marketing expert Jacob Lundy for an exclusive live session on the Clean Power Hour as we dive into powerful, cost-effective LinkedIn strategies specifically designed for clean energy companies. Learn how to target key decision-makers at developer, IPP, and EPC firms without wasting your marketing budget. Jacob will share proven tactics including follower token optimization, text ads that generate thousands of impressions for pennies, strategic document ad deployment, and bidding techniques that deliver maximum ROI.
Episode Highlights:
LinkedIn's B2B Marketing Power: Why LinkedIn is the essential platform for clean energy professionals and how it differs from consumer-focused platforms
LinkedIn Follower Tokens: How to effectively use your 250 monthly tokens to grow your company page following with targeted industry connections
Manual Bidding Strategy: How switching from automated to manual bidding can save thousands in advertising costs while maintaining effectiveness
Text Ads Optimization: Leveraging text ads as "digital billboards" for consistent brand awareness with renewable energy decision-makers
Document Ads for Engagement: Using document carousel ads to tell your brand story and build trust before prospects click through to your website
List Building for Renewable Energy: Creating targeted company lists with 100% accuracy to eliminate wasted ad spend on irrelevant audiences
Employee Targeting Strategy: How to effectively reach decision-makers by segmenting companies by employee size and job functions
InMail Strategy: Best practices for connection requests and InMail messaging to increase response rates
Listen now to discover how these LinkedIn growth hacks can help your clean energy business connect with the right audience and drive meaningful business results. Whether you're an established player or a growing company in the renewable energy space, this session will equip you with practical LinkedIn growth hacks you can implement immediately.
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